![]() So, I just kept taking the next step that would allow me to continue to do that. But I wound up loving both research and teaching more than I ever imagined. I never thought I would end up being a professor. To be honest, I wasn’t sure what I was going to do with the degree, although I still had market research in the back of my mind. So, after spending a few years trying out different jobs that were peripherally related to psychology, I ultimately decided to go back to school to get my PhD in psychology at Columbia. At the time, there were really no entry-level positions in that department, and everyone doing market research there seemed to have a PhD. It was my dream job, but it was in the account management department, and I realized pretty early on that the part of advertising that really interested me was the market research side of things. I got an entry-level position at Ogilvy and Mather in NYC right out of undergrad. ![]() Vanessa: "I was a psychology major at Brown and always thought I wanted to go into advertising. Victoria: "Can you tell us about your career journey?" ![]()
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